AI Insights · Timothy · October 2025
Top Beauty Retail Apps Performance in New Zealand Q3 2025
Explore the performance trends of the top beauty retail apps on a unified platform in New Zealand during Q3 2025, with insights from Sensor Tower.
In the third quarter of 2025, the top beauty retail apps in New Zealand showed varied performance metrics across downloads and active users, as reported by Sensor Tower.
MECCA - Beauty Shopping experienced fluctuating weekly downloads, peaking at approximately 1.4K in late July. Active users remained relatively stable, hovering around 23K, with a slight increase towards the end of the quarter.
Sephora - Beauty Shopping saw a peak in downloads in late July with 1.3K. Active users peaked at 18.9K during the same period before experiencing a gradual decline to 15.9K by the end of September.
Lush Fresh Handmade Cosmetics had a notable spike in downloads in late July, reaching 552. Active users mirrored this trend, climbing to 536 during the same time.
OLIVEYOUNG GLOBAL maintained a stable download rate throughout the quarter, with a slight increase to 222 downloads in early September. Active users remained consistent, averaging around 1.1K.
Finally, Nykaa – Makeup/Beauty Shopping showed a gradual increase in downloads, peaking at 86 in the last week of September. Active users saw a modest rise, reaching 1.3K towards the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
